Nigeria, with its vast population and growing economy, presents numerous opportunities for entrepreneurs. However, the path to success is often fraught with challenges. Understanding these…

Every first-time founder struggles to identify the right entrepreneurial opportunity to pursue.

We get stuck wondering things like, ‘’How can I turn my passion into a viable business?’’ or ‘’Out of the million-and-one brilliant ideas I have, which one am I uniquely positioned to go all in with?’’  When you’re unsure what to do, it’s hard to move forward.

You are here because you want to launch a brand-new innovative business or turn your existing business into a more innovative one. Congratulations on taking this bold step!